Alice Johnson

Head of Digital Marketing easyJet holidays

Alice is a vibrant senior digital marketing leader with over 14 years' experience within the travel, property, insurance and financial services sectors. The last seven years leading large-scale digital transformation projects and multi-location teams. 

Alice thrives in fast-paced environments, with proven success leading teams to deliver business goals, and development projects. 

Through her  well developed communication, project management, and relationship management skills 

Specialties:

♦ Digital Marketing & eCommerce - online strategy, digital project management, digital development management, analytics, mobile responsive, user experience, online acquisition, full digital channel mix. 

♦ Project Management - planning, agile project management, resource planning, budgets, risk management, implementation strategy, digital launch strategy, internal cross-functional teams, agency teams. 

♦ Digital Marketing Strategy & planning

♦ Digital Campaign Management & Implementation

♦ Website Development, User Experience Optimisation, Conversion Rate Optimisation, Analytics

♦ Team Leadership and Mentoring

♦ Extensive experience within global cross-functional teams

♦ Travel, Property, Investments & Insurance