Arber Deva

Arber is the head of Customer Profiles & Analytics for the Lufthansa Group Airlines and the loyalty program Miles & More, where he is responsible for driving personalized customer interactions across loyalty and airline customer touchpoints. Recently, Lufthansa Group founded the “Digital Hangar” Ecosystem, in which Arber is leading the Value Stream “Profile, Personalization & Loyalty”. In his leadership role at Lufthansa Group, he led the industry transformation in airline B2B distribution, developing the NDC platform and managing provider contracts.