Jon Danks

Head Of Marketing and Communications UK & I South African Airways

Chair of Star Alliance Country Marketing & Comms UK and responsible for an integrated marketing and communications strategy at SAA, supporting the commercial turnaround of the state owned airline radically overhauling its approach to digital, marketing and comms.

- Driven continuous improvements in route profitability and online channel performance by 146%

- Launched the airline’s trade website flysaatrade.com to underpin the carrier’s 75% indirect sales

- Pioneered SAA’s data led CRM strategy, executing campaigns and differentiated service delivery 

- Lead a PR and social media strategy to engage key targeted titles and drive brand advocacy

- Launched a digital strategy; ancillary, revenue attribution modelling, search, display, eCRM 

- Forged global sponsorship and partnership agreements with Disney the Lion King, Bear Grylls, Idris Elba (playing Nelson Mandela) AFC Sunderland, Premier League & Merlin Entertainment. See less