Jose Luis Aranda

Global Director of Digital Marketing Meliá Hotels

Jose Luis was working 8 years outside of Spain in digital agencies with a special focus on search engine marketing, social ads and display advertising, where he was able to improve his knowledge and gain a wide experience in the digital marketing world. In this stage he had the opportunity get extra insights of the industry with a special know how in verticals like finance, retail and travel, in which his overall experience in the travel vertical is more than 10 years. Right now he is leading the media advertising and mobile marketing strategy as well as the optimization of the different digital creatives at Meliá Hotels International

Main Day 2 - May 24th 2024

11:55 AM Panel discussion: How can you better communicate the value proposition of your products to increase your messaging effectiveness, your conversion rates and your revenue?

·How can you create the right messaging to communicate the value of your products to specific segments and personas to increase the chance of turning a browser into a booker?
How should you transform your marketing as you reposition your brand within the marketplace so you’re pushing the right customers closer to booking with you and not wasting time on the wrong customers?
How do you better understand customer demand to tailor your products and messaging to emerging gaps in the market and expand your market share?
How can you align your product and marketing teams to better adjust to rapidly shifting customer expectations and keep conversion rates high?

SPONSORSHIP OPPORTUNITY AVAILABLE

Check out the incredible speaker line-up to see who will be joining Jose Luis.

Download The Latest Agenda