Digital Travel Connect Europe 2024
May 23 - 24, 2024
Sopwell House, St Albans, UK
Main Day 1 - May 23rd 2024
Registration:
8:15 am - 8:50 am
Registration & Networking
9:00 am - 9:10 am
Chair’s opening remarks
Sinead Finn -
Founder,
affinnity
Building bigger, better brands
9:10 am - 9:30 am
Opening keynote: How can you craft a compelling brand story that resonates with loyal customers and acquires new ones?
Olivier Krüger -
Chief Marketing Officer,
Lufthansa Group
- How can you harness the art of storytelling to establish a brand narrative that pushes every customer persona closer to booking?
- How can you leverage data-driven insights to identify new potential customers, push targeted content that reflects the value of your brand, and convert into paying customers?
- How can you identify the KPIs for building a better brand that will gauge ROI and enable further growth from your marketing campaigns?
9:30 am - 10:10 am
Panel discussion interactive: How can you position and reposition your brand to connect with granular customer segments and boost commercial performance?
Julia Kronberg -
Group Marketing & Acquisition Manager,
Stena Line
Andrew Watson -
Vice President – Marketing, Brand & Digital EMEA,
Marriott International
- How should you refine your audience segmentation to ensure maximum message relevance and maximum chance of booking?
- How can you position and reposition your brand in the market to capture new customers?
- How can you utilize dynamic content creation for rapid campaign deployment that will attract and convert browsers quickly?
Following the panel, you get the chance to join a small group of your peers to address a question put to you by the speakers. A great opportunity to collaborate and share ideas.
10:10 am - 10:30 am
Client case study: How to provide the personal touch at scale that drives further and faster conversion rates from loyal and new customers
- How to utilise data in real time to provide an individualised experience that engages across their journey from booking to check-in to browsing for their next experience.
- How can you get the most out of your repeat customer base to foster brand loyalty and maximise customer lifetime value.
- How can you create high quality content at scale using existing data to personalise and localise in a way that drives bookings.
Reserved for Redpoint Global
10:30 am - 10:50 am
Tropical networking bingo
Throw yourself into our popular networking session – with a tropical twist! - to meet as many people in the room as you can in 20 minutes. Grab a bingo card and a pen, search out the people you need to get bingo – winner will choose a charity for donation by the WBR team!
- Learn how you can reconstruct your AdTech approaches to adjust to accelerating changes in customer behaviours
- Provide custom content at scale for distinct audiences to ensure your messaging is always on point
- ·Make your marketing truly scalable in the long term for sustained, consistent conversion rates
Reserved for Epsilon
11:25 am - 11:30 am
5-minute transition
12:00 pm - 12:05 pm
5-minute transition
Creating long-term growth with loyalty
12:05 pm - 12:45 pm
Panel discussion: How can you diversify your loyalty offerings beyond traditional rewards to bolster loyalty-driven revenue generation?
Stephan Keschelis -
General Manager, Spain,
Travelzoo
Ganna Koval -
Director Loyalty Programs, B2B & Promotions Europe & Americas,
Minor Hotels
Sinead Finn -
Founder,
affinnity
- ·What avenues, from “green loyalty” to NFTs, exist to connect with more customers to create brand love and gain more repeat bookings?
- How can you enable more point-earning opportunities and rewards to improve the value proposition of your loyalty programmes?
- ·How can you communicate the value proposition and exclusivity of loyalty to secure more members and higher conversions?
- How can you balance your new customer acquisition efforts with the pursuit of repeat bookings
12:45 pm - 12:50 pm
5 Minute Transition
- Go from reactive to proactive when it comes to innovation and reap benefits in everything from conversions to employee satisfaction
- Discover how to avoid risk paralysis that is preventing you from unlocking next-level growth
- Reduce the risk of your travel business becoming obsolete in a fiercely competitive marketplace
SPONSORSHIP OPPORTUNITY AVAILABLE
1:20 pm - 2:20 pm
Networking Lunch
Succeeding with digital platforms
2:20 pm - 2:40 pm
Case study: Behind the Curtain of Hyatt's Digital Alchemy: From Inspiration to Action
Mariya Donat -
Director Digital Content Strategy EAME,
Hyatt
Sanchit Rege -
Director Digital Strategy & Product,
Hyatt
2:40 pm - 3:00 pm
Oxford style debate: Influencer marketing is a reliable marketing tool for travel businesses
Are influencers really such a viable tool for selling travel products? Can you really prove the ROI? Or are influencers just not the right fit for selling travel experiences?
Join 2 travel thought leaders as they go head-to-head to argue their points of view, and you decide the winner!
For: Ben Shaw, CEO, Flyla.com
Against: TBA
Keeping users and creating customers
3:00 pm - 3:40 pm
Panel discussion interactive: How can you create personalised, engaging eCommerce experiences for known and unknown customers to achieve growth in the age of cookieless?
Gareth Behn -
Head of Web and Digital,
Contiki
Kriti Budhia -
Senior Director of E-Commerce for United Kingdom, Ireland, Benelux, Nordics,
Accor
Sara de Freitas -
eCommerce & Digital Experience Director,
TAP Air Portugal
- ·How can you create digital experiences that keep customers engaged on your web and app ecommerce platforms to remove the need to research and comparison shop, and reduce the time to booking?
- How can you leverage A/B testing to find the common customer preferences and pain points that, when fixed, unlock cost-effective ROI?
- How can you work with your internal data talent to communicate the ecommerce business needs in way that drives innovation towards business objectives?
Following the panel, you get the chance to join a small group of your peers to address a question put to you by the speakers. A great opportunity to collaborate and share ideas.
SPONSORSHIP OPPORTUNITY AVAILABLE
Kriti Budhia
Senior Director of E-Commerce for United Kingdom, Ireland, Benelux, NordicsAccor
3:40 pm - 4:00 pm
Ancillaries fireside chat: How can you provide customers with a seamless shopping experiences post-booking to expand your ancillary revenue stream?
Barry Klipp -
CEO & Co-Founder,
InterLnked
4:00 pm - 4:05 pm
5 Minute Transition
- Learn how you can strategically deploy AI to sooth pain points and speed up the customer journey
- Explore the ways RPA can ease friction for your resource-strained teams as well as customers
SPONSORSHIP OPPORTUNITY AVAILABLE
4:35 pm - 4:40 pm
5 Minute Transition
5:10 pm - 5:15 pm
5 Minute Transition
5:15 pm - 6:00 pm
Dragon’s den: Hear from 4 travel disruptors as they showcase how they are revolutionising the travel industry
Sinead Finn -
Founder,
affinnity
Ben Shaw -
Chief Executive Officer & Co-Founder,
Flyla.com
Barry Klipp -
CEO & Co-Founder,
InterLnked
Join us for this exciting ‘Dragon’s Den’ style session, where you will hear from four hand-picked new and innovative start-up travel companies as they present their offerings to a panel of experts and you in the audience.
The start-ups will answer questions put forward by our judges and you in the audience in a bid to win first place. The ultimate decision is in your hands, as the audience get to vote for the start-up you think is the most innovative and adds real value to your business.
Will you find the next big thing?
6:00 pm - 6:05 pm
Chairperson’s closing remarks – Day 1
6:05 pm - 7:05 pm
Tropical paradise networking reception begins
Savor exotic cocktails and delectable treats while basking in the vibrant ambiance. Escape the ordinary, and let the rhythm of live island music transport you to a blissful paradise
SPONSORSHIP RESERVED FOR MASTERCARD