Koch is Global Industry Lead for Travel at Productsup, the leading cloud-based
solution for product data feed management. He has more than 15 years of
experience in the travel industry, and even more in digital marketing. Matthias
helps to enable some of the world’s most prestigious travel and hospitality
businesses to stay agile in an ever changing and complex market environment, to
be at the forefront of digital transformation, and to enable the capturing of
new market opportunities as they appear. He also makes sure that these travel
companies will have full control of the management and optimisation of their
inventory feeds and creatives to build out custom promotions and campaigns via
channels such as Google Hotel Ads, Facebook Dynamic Ads for Travel and more.
Prior to Products up, Matthias held key roles in the area of digital marketing
in travel companies like hotelbeds, Barceló Hotels or Meliá Hotels
Check out the incredible speaker line-up to see who will be joining Matthias.