Digital Travel Connect Europe 2024

May 23 - 24, 2024

Sopwell House, St Albans, UK

Olivier Krüger

Chief Marketing Officer Lufthansa Group

Olivier Krüger has more than two decades of international experience in the areas of strategy, marketing and sales, having held various management positions responsible for global marketing, innovation and brand transformation in the Lufthansa Group. Most recently, as Chairman of the Executive Board of Lufthansa Systems, Olivier Krüger was responsible for the Lufthansa Group's Technology & IT subsidiary and positioned it globally with a comprehensive range of successful, often market-leading products for the aviation industry. Prior to that, Olivier Krüger held various senior management positions for the Lufthansa Group in Miami, Hong Kong and Singapore, where he headed the Sales & Marketing departments and successfully developed international marketing strategies. He studied law and international relations in Germany and then completed a master's degree in political science and sociology at the École Sciences Po Strasbourg in France.

Main Day 1 - May 23rd 2024

9:10 AM Opening keynote: How can you craft a compelling brand story that resonates with loyal customers and acquires new ones?

  •  How can you harness the art of storytelling to establish a brand narrative that pushes every customer persona closer to booking?
  •  How can you leverage data-driven insights to identify new potential customers, push targeted content that reflects the value of your brand, and convert into paying customers?


  • How can you identify the KPIs for building a better brand that will gauge ROI and enable further growth from your marketing campaigns?

Check out the incredible speaker line-up to see who will be joining Oliver.

Download The Latest Agenda