Raul Alvarez Barrera

Global Senior Director Digital Experience Radisson Hotel Group

Raul has over 20 years of Digital experience. He is the Head of Digital with great specialization in Digital Marketing and eCommerce in the travel industry. Leading the second Digital transformation.

Along his career Raul has been in charge of managing highly demanding Digital projects that required strategic, technical and operational planning. As a result, his technical acumen has evolved and has been supplemented with digital marketing and business strategy knowledge. 

The 360º view, on digital marketing, eCommerce and IT, helps Raul to align any project with global goals and stakeholders. 

As leader Mr. Bareera believes in the power of driving culture and reaching results by building and managing a team with a dynamic and trust based attitude. Engaging teams can do extraordinary things! Passionate about Talent. Today ambassador of the RHG culture belief: We grow talent, talent grows us.