May, 2025
Epsilon is a people-based marketing platform and sits at the heart of Publicis Groupe. By combining Epsilon’s data and technology capabilities with the Groupe’s media and creative firepower, we provide a truly differentiated offering to the market. Epsilon offers a full-service data centric digital media platform (display, mobile, video/CTV, social) which enables brands to replace ineffective retargeting budgets with full funnel customer targeting using AI to deliver 1:1 personalisation. In addition, the solution leads the market by focussing on incremental measurement to make a genuine difference to client revenues. Epsilon is also the ONLY loyalty provider in the industry to be named a leader in both Loyalty Technology and Loyalty Services by Forrester. Epsilon’s comprehensive loyalty offering helps brands to create lasting connections with customers through personalized interactions at every step of their journey.