May, 2025
· Explore how Whitbread is focusing on organic marketing to deliver on their marketing targets by connecting with new customers
· Discover how to balance your paid and organic marketing efforts to achieve higher quality results in the long term
1. Personalisation and it’s many (many) uses – What do you mean by ‘personalisation’ and how can you use it to deliver meaningful ROI from your marketing?
2. Commercialising Data - How can you leverage data to drive engagement and boost commercial performance? - Elias Mandroukas, Deputy Chief Commercial Officer, Digital & Loyalty, Aegean Airlines
3. How to refine your metasearch strategy to drive direct sales – How can you best leverage metasearch engines to meet your direct sale targets? - Kriti Budhia, Senior Director of E-Commerce for United Kingdom, Ireland, Benelux, Nordics, Accor
4. Behavioural Trends – understanding the non-conscious needs of your customers to ensure you have the best products and pricing – Dr Simon Moore, CEO, Innovationbubble
5. Building Community and Trust - How to build community and trust with your customers in an ever-changing and highly competitive marketplace - James Clarke, General Manager UK & Ireland, Travelzoo
You are cordially invited to our Royal Banquet in celebration of the coronation of His Majesty King Charles III.
Networking Dinner & Drinks
Live Music